OUR story

Rascal + Friends was born when siblings Grant and Louise identified a need for a premium diaper that was better for rascal bums.

Louise, a mother of four boys, put her mind to developing an affordable diaper with no nasties, after her third rascal had severe eczema. Of course, it had to perform great and look super cute too! 

After testing hundreds of designs and unique features they settled on our current product - an affordable diaper that doesn't compromise on quality and performance. With Grant's business expertise, we successfully launched Rascal + Friends to many happy families across New Zealand.

We are now bringing our Rascal love to the rest of the world through teaming up with Nick Mowbray, CEO of ZURU.
 

JoAnn

Customer Love - USA

Meet JoAnn, the woman behind all customer enquiries in the US! With a little rascal of her own, she knows a thing or two about diapers! After responding to all of your messages, you can find JoAnn relaxing at the beach or creating some fun content for our TikTok account.

meet the team