OUR story

Rascal + Friends was born when siblings Grant and Louise identified a need for a premium diaper that was better for rascal bums.

Louise, a mother of four boys, put her mind to developing an affordable diaper with no nasties, after her third rascal had severe eczema. Of course, it had to perform great and look super cute too! 

After testing hundreds of designs and unique features they settled on our current product - an affordable diaper that doesn't compromise on quality and performance. With Grant's business expertise, we successfully launched Rascal + Friends to many happy families across New Zealand.

We are now bringing our Rascal love to the rest of the world through teaming up with Nick Mowbray, CEO of ZURU.
 

Charlotte

Customer Love - USA

Meet Charlotte, the woman behind all customer enquiries in the US! A Texas girl at heart, she’s currently loving life in sunny California. Between responding to all of your messages and attending baby shows, you’ll find Charlotte in line at Starbucks or waterskiing with her family.

meet the team